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In the retail industry, especially the chemists, supermarkets and hypermarkets, digital technology has become a huge differentiating factor and determinant of rising profit margins. This digital revolution is taking different dimensions and accommodating new innovations at every turn. Digital Shelf Edge Technology together with Electronic Shelf Labels are giving retailers a new edge above their competition.

While traditional static paper labels only serve one purpose (to inform customers of the price of goods) electronic Shelf Edge digital display serves numerous purposes which include pricing, information, video ads, coupons, branding and promotions for various product lines. This will impact on different areas of your business, starting from improved customer experience, ease of operations, labor efficiency, increasing sales and profit.

Key Business Benefits of how Digital Shelf Technology will transform your business

Reduced Staff Risk

Reduced customer Risk

Store capacity Management

Hands free Price changes (Hygiene) via central control system

Display Health information

Point of Purchase Conversion

Give real time update on pricing and promotions

Deliver offers to customers right at the shelf

Provide unlimited product information

Make product recommendation to customers while shopping

Reduce costs on printing and changing paper labels

Increase staff efficiency and reduce labour cost