In the retail industry, especially the chemists, supermarkets and hypermarkets, digital technology has become a huge differentiating factor and determinant of rising profit margins. This digital revolution is taking different dimensions and accommodating new innovations at every turn. Digital Shelf Edge Technology together with Electronic Shelf Labels are giving retailers a new edge above their competition.
While traditional static paper labels only serve one purpose (to inform customers of the price of goods) electronic Shelf Edge digital display serves numerous purposes which include pricing, information, video ads, coupons, branding and promotions for various product lines. This will impact on different areas of your business, starting from improved customer experience, ease of operations, labor efficiency, increasing sales and profit.
Reduced Staff Risk
Reduced customer Risk
Store capacity Management
Hands free Price changes (Hygiene) via central control system
Display Health information
Point of Purchase Conversion
Give real time update on pricing and promotions
Deliver offers to customers right at the shelf
Provide unlimited product information
Make product recommendation to customers while shopping
Reduce costs on printing and changing paper labels
Increase staff efficiency and reduce labour cost