What Factors Should Businesses Consider When Choosing Freestanding Digital Displays?

When choosing freestanding digital displays for their business, there are several factors that business owners need to consider. From the size and design of the display to its functionality and cost, there are many things that can impact the effectiveness of the display for a business. In this article, we will explore some of the most important factors that businesses should take into account when choosing freestanding digital displays.

Location and Environment

One of the first factors that businesses need to consider when choosing freestanding digital displays is the location and environment in which the displays will be placed. Different displays are designed for different environments, and it's important to choose a display that can withstand the conditions of its intended location. For example, if the display will be placed outdoors, it will need to be weatherproof and able to withstand exposure to the elements. On the other hand, if the display will be placed in a retail store or office, it may not need to be as rugged. It's also important to consider the location of the display in relation to its intended audience. A display that is too high or too low may not be as effective as one that is positioned at eye level.

When choosing the location for a freestanding digital display, consider the lighting conditions in the environment. Displays that will be placed in bright, sunny locations may need to be brighter or have anti-glare coatings to ensure that the content is visible to viewers. On the other hand, displays that will be placed in darker environments may need to have higher contrast and better color saturation to stand out.

Size and Design

The size and design of a freestanding digital display can have a big impact on its effectiveness. When choosing a display, it's important to consider the size of the space in which it will be placed, as well as the distance from which viewers will be viewing the display. A display that is too small may be difficult to see from a distance, while a display that is too large may be overwhelming in a smaller space. It's also important to consider the overall design of the display and how it fits in with the aesthetic of its surroundings. Displays with sleek, modern designs may be more appropriate for some environments, while displays with more traditional designs may be better suited for others.

Another important consideration when it comes to the size and design of a freestanding digital display is the way in which content will be presented. Displays with larger screens may be able to show more detailed or complex content, while displays with smaller screens may be better suited for simpler content. It's also important to consider the aspect ratio of the display and how it will impact the way in which content is displayed. Displays with a wider aspect ratio may be better suited for content that is more visually engaging, while displays with a more standard aspect ratio may be more appropriate for text-based content.

Functionality and Features

When choosing freestanding digital displays, it's important to consider the functionality and features that will best meet the needs of the business. For example, some displays may have touch screen capabilities that allow viewers to interact with the content, while others may have built-in cameras or sensors that can be used to gather data about viewer engagement. It's also important to consider the resolution and image quality of the display, as well as its ability to support different types of content, such as video, images, and text. Additionally, some displays may have built-in speakers or audio capabilities that can be used to enhance the viewer experience.

Another important consideration when it comes to functionality and features is the ease of use of the display. Displays that are difficult to set up and manage may not be as effective as those that are more user-friendly. It's also important to consider the ability of the display to be updated remotely, as well as its compatibility with different types of content management systems. Additionally, displays that have the ability to be networked together to create larger video walls or displays that can be synchronized with other displays in the same location may be more effective in certain environments.

Cost and Maintenance

Cost is always a factor when it comes to choosing any type of business equipment, and freestanding digital displays are no exception. When choosing a display, it's important to consider not only the upfront cost of the display itself, but also the cost of any necessary additional hardware, software, or installation. It's also important to consider the ongoing cost of maintenance, including things like software updates, content management, and any necessary repairs or replacements. It's also important to consider the cost of any necessary accessories or peripherals, such as stands, mounts, or protective covers.

Another important consideration when it comes to cost is the return on investment of the display. How will the display contribute to the business's bottom line? Will it increase customer engagement, drive sales, or provide valuable data about customer behavior? It's important to consider the potential benefits of the display in relation to its cost, as well as the potential for future expansion or upgrades. Additionally, it's important to consider the total cost of ownership of the display over its expected lifespan, including things like energy consumption and disposal at the end of its useful life.

Content and Branding

Arguably the most important factor to consider when choosing freestanding digital displays is the content that will be presented on the displays and how it will reflect the branding of the business. The content that is shown on the displays can have a big impact on their effectiveness, and it's important to consider how the content will be created, managed, and updated. For example, will the content be static or dynamic? Will it feature product promotions, company news, or customer testimonials? Will it be interactive, or will it be more passive?

It's also important to consider how the content on the displays will reflect the branding of the business. Displays that feature consistent branding elements, such as logos, colors, and messaging, may be more effective at conveying a cohesive brand identity. It's also important to consider how the content on the displays will be integrated with other marketing efforts, such as social media, email marketing, and traditional advertising. How will the content on the displays support the overall marketing strategy of the business, and how will it contribute to the customer experience?

In summary, there are many factors that businesses need to consider when choosing freestanding digital displays. From the location and environment in which the displays will be placed, to their size and design, functionality and features, cost and maintenance, and the content and branding that will be presented on the displays, there are many things that can impact the effectiveness of the displays for a business. By carefully considering these factors, businesses can choose displays that are best suited to their needs and will provide the most value to their customers.